I built the thing I couldn't find.
from dana
I spent seventeen years in medical devices, watching people walk in and out for treatment. A lot of them looked too young and too healthy to be battling chronic illness.
That was the first time I went down the rabbit hole on environmental toxins and what they do to us.
I'd had my own version of it. At sixteen I was put on prescription medication for my skin. It worked, until I tried to get pregnant at thirty. Nobody had ever asked what I was putting on my skin, or gone looking for what was causing the problem in the first place.
I still wonder what could have been prevented.
So I built a marketplace to help families find products that support their wellbeing.
Then I went looking for a skincare line for teens that met my standards. I was shocked at what was being served to them as "clean." And at how much plastic the beauty industry sends to landfill.
So we made them something actually clean, and super sustainable.
And our marketplace pivoted to a brand that's making waves for teens and young adults.
The work is just getting started.
Live free, Dana
what we make
The routine:
cleanse. tone. moisturize.
What's to come:
clean, sustainable products that benefit your skin now and support your long-term health.
certified, not self-declared.
Anybody can call a product clean. There's no regulation, no one checking, and no consequence for "clean-washing."
So we handed our formulas to third parties for verification.
MADE SAFE®
Leaping Bunny
TÜV home-compostable
MADE SAFE®. every ingredient screened against a list of known harmful chemicals, by a third party with no stake in the answer.
Leaping Bunny. never tested on animals, verified through the whole supply chain, not just the finished product.
TÜV home-compostable. breaks down in a backyard bin, not just an industrial facility, and that word home is the entire point.
read the label.
Every ingredient. What it is. What it does.
See the full ingredient list and descriptions on each product page.
what we won't do
- Use ingredients that are questionable for your health or the health of our planet
- Sacrifice quality and transparency for the sake of profits
- Pick trends over effectiveness
- Tell you to be someone you are not
- Contribute to the landfill problem
Live Free
More Than a Brand
-
Actually clean
We only use ingredients that are verified safe for you and the planet.
-
Effective
Ingredients that work. Clean is only half the battle.
-
Real sustainability
Embedded in the brand from the beginning, not an afterthought or a marketing claim.
-
Simple and supportive
Steps with a purpose, not because an influencer told you so.
-
You, just the way you are
You're not a project. Your face does not need fixing.
You're the only one who can decide what goes on your skin. Trust yourself first, us second.











