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the live free daily

“what would you do this weekend if nobody was going to see it?”

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Dana, founder of Live Free, at work

I built the thing I couldn't find.

from dana

I spent seventeen years in medical devices, watching people walk in and out for treatment. A lot of them looked too young and too healthy to be battling chronic illness.

That was the first time I went down the rabbit hole on environmental toxins and what they do to us.

I'd had my own version of it. At sixteen I was put on prescription medication for my skin. It worked, until I tried to get pregnant at thirty. Nobody had ever asked what I was putting on my skin, or gone looking for what was causing the problem in the first place.

I still wonder what could have been prevented.

So I built a marketplace to help families find products that support their wellbeing.

Then I went looking for a skincare line for teens that met my standards. I was shocked at what was being served to them as "clean." And at how much plastic the beauty industry sends to landfill.

So we made them something actually clean, and super sustainable.

And our marketplace pivoted to a brand that's making waves for teens and young adults.

The work is just getting started.

Live free, Dana

what we make

The routine:

cleanse. tone. moisturize.

What's to come:

clean, sustainable products that benefit your skin now and support your long-term health.

certified, not self-declared.

Anybody can call a product clean. There's no regulation, no one checking, and no consequence for "clean-washing."

So we handed our formulas to third parties for verification.

  • MADE SAFE® MADE SAFE®
  • Leaping Bunny Leaping Bunny
  • TÜV home-compostable TÜV home-compostable

MADE SAFE®. every ingredient screened against a list of known harmful chemicals, by a third party with no stake in the answer.

Leaping Bunny. never tested on animals, verified through the whole supply chain, not just the finished product.

TÜV home-compostable. breaks down in a backyard bin, not just an industrial facility, and that word home is the entire point.

how clean is clean?

read the label.

Every ingredient. What it is. What it does.

See the full ingredient list and descriptions on each product page.

what we won't do

  • Use ingredients that are questionable for your health or the health of our planet
  • Sacrifice quality and transparency for the sake of profits
  • Pick trends over effectiveness
  • Tell you to be someone you are not
  • Contribute to the landfill problem

Live Free

More Than a Brand

  • Actually clean

    We only use ingredients that are verified safe for you and the planet.

  • Effective

    Ingredients that work. Clean is only half the battle.

  • Real sustainability

    Embedded in the brand from the beginning, not an afterthought or a marketing claim.

  • Simple and supportive

    Steps with a purpose, not because an influencer told you so.

  • You, just the way you are

    You're not a project. Your face does not need fixing.

community

the live free generation

You're the only one who can decide what goes on your skin. Trust yourself first, us second.